Turn up the brightness
- Client
- Hoola
- Years Active
- 01
- Deliverables
- Animation
- Photography
- Pre-post production
- Video
Challenge — Hoola was a brand new daily supplement about to break onto the wellbeing and fitness scene. WO was tasked with developing a suite of videos and photographic assets to populate the website and social feeds, and encourage audiences to turn up the brightness.
Strategy
Using the pre-existing brand and messaging as a base point – as well as gaining a comprehensive understanding of the goals and market of the product – WO assembled mood boards and reference imagery to guide a style and manner of communication for Hoola’s visuals. The development of the daily ritual, and the promotion of balance, calm, clarity, and clean energy found its way to the beach, which became the centrepiece of the visual storytelling. WO produced a commercial shoot that demonstrated the ritual and Australian lifestyles centred around wellbeing and fitness.
Outcome
The video and photo shoot encompassed a diverse range of talent, product use, packaging and merchandise, forming a library of assets that saw Hoola to a successful launch into the market.
